ONLY THE BEST INGREDIENTS.
How We Started
Fierce Beards founder Brannon Williams started his foray into the beard industry immediately following the end of his time in the U.S. Army. Tired of shaving every day, sometimes with no water and an old, rusty razor, Brannon vowed to never be clean-shaven again. Upon growing his beard for the first time in five years, he was quickly reminded of the need for proper beard maintenance.
Over the course of the next few months, he experimented with a variety of beard oils, shampoos, conditioners, balms, and waxes. What he discovered is a good brush, comb, and initially a high quality beard oil, were the only tools he needed in his beard kit. As his beard grew in thickness and length, a high quality balm became necessary as well. However, the beard oils and balms on the market were either ineffective, too thick, too cheap, or a combination of all three.
And so, leaving no experiment untested, no article unread, and no expense spared, Brannon would go on to formulate his own beard oils and balms, perfecting them over the course of three years. Yet the thought of sharing these products with the public never crossed his mind…until he met Christine.
As his partner, she convinced Brannon that he was making something special, and that the rest of the world deserved access to this superior product. Thus, we proudly bring you our lineup of premium, hand-crafted beard oils and balms.